Cosmetics Sales Assistant Case Study

The cosmetics company struggled to equip its sales force with fast, reliable answers from internal documents, training resources, and client engagement data. Existing systems returned irrelevant or incomplete results, especially when questions had nuanced phrasing or required contextual understanding. This limitation slowed down decision-making, reduced confidence in client conversations, and created inconsistency in how information was applied across the team.

theMind developed a custom GPT-like assistant for semantic search, trained on the company’s internal knowledge base—including sales strategies, client interaction logs, and product catalogs. The AI was designed to understand the user’s intent, rather than just match keywords, and provided natural-language responses with high relevance. Two deployment modes were offered: one via OpenAI API and another using an on-premise LLM for enhanced data privacy. Both implementations enabled conversational, human-like support that empowered the sales team to work faster and more effectively.