AI Media Buyer Case Study

Small and mid-sized Shopify merchants were struggling to manage and optimize their digital ad campaigns. Existing tools were either too generic or required manual input that overwhelmed users. Without the ability to analyze performance across platforms or adjust strategies in real time, many campaigns underperformed or failed to deliver ROI. There was no intelligent system in place to mimic the nuanced decision-making of an experienced media buyer—resulting in missed revenue opportunities and high customer acquisition costs.

To address this, the company developed and deployed an AI media buyer powered by GPT-like models, trained on historical ad performance, best practices, and platform-specific data. The assistant automatically launched, tested, and optimized ad campaigns based on real-time metrics, continuously adjusting creative, targeting, and budget allocation. Designed for non-technical users, the tool integrated directly with Shopify, allowing merchants to run high-performing campaigns without expert intervention. The result: smarter ad spend, reduced manual effort, and increased revenue across a broad base of stores.